A gym site with the energy of a 6am class
IronWorks is a strength-gym concept: live class timetable, membership tiers, a free-trial-pass funnel and a member app - all in a loud, lime-on-black brand that lifts as heavy as its members.
Touring the full page…
The brief
Gyms sell energy, but their websites usually read like insurance brochures. The brief: a site that hits like a hype reel and converts like a landing page - timetable friction gone, membership pricing clear, and a free-pass funnel doing the selling.
The approach
Oversized Bebas type, blackout panels and a shock of lime give it the energy of a packed Saturday class. Photography is grain-and-chalk real, not fitness-stock fake.
The class timetable is the most-visited page of any gym site, so here it's a live, filterable grid rather than a PDF. Membership tiers are priced in the open, and the free-pass signup is the low-commitment first step that fills induction slots - the gym's proven conversion machine, built into the site.
What's inside
Not screenshots of ideas - working features you can try in the live demo right now.
Live class timetable
Filter by day, style or coach - the PDF timetable is dead.
Membership tiers
Open pricing with a clear best-value path.
Free-pass funnel
A working trial-pass signup - the proven top of a gym's funnel.
Member app
Class booking, streaks and check-in - shown as a native-feeling app demo.
Could your business use this?
- Timetables that keep people on your site, not your PDF
- Trial passes captured 24/7
- Brand energy that matches the room
- Works for gyms, boxes, studios and bootcamps
Touring the full page…